Category Archives: The Voice of Market

Looking Back and Ahead

Looking Back
As with any year, 2015 was bitter-sweet. We saw an increase in sales in our established markets of 11% over 2014, and the addition of a third market, including a new look that both we and customers love. With this increase in sales and new addition came an array of new customers! We added many new products, as well as discontinuing a variety of products that were slow movers. Some of the new additions included new teas from a new supplier, honey sticks in two markets, additional essential oils, our house blended nasal inhalers, and several new additions to our house blended medicine cabinet tea blends.
We had an employee change in our Central Market location, while sadly losing Jeff to new interest of his own, we gained Patti. Patti has an interest in learning the values and uses of our over 200 product offerings. She has many years of market and retail experience and truly enjoys her role servicing your needs and interest.
Looking Ahead
We have already started the ball rolling with new growth, new structures, and new adventures for 2016. We are establishing a LLC to better protect family assets as the business grows and expands in new directions. We will be trade marking a new name for private labeling of some of our products. Once the above are in place we will begin a marketing campaign focused on internet sales. Also, we are currently working on adding a state approved packaging facility outside of markets to better supply all markets and internet sale.
I give thanks and credit to my husband who works hard behind the scenes to keep our computer systems and internet presents possible, and for his role in the establishment of the new market and the new packaging facility. I also thank my granddaughter and niece for their help at market and keeping products supplied for market sales. While it is my face you see at market, my presents there would not be possible without the help and support of these people and you.
Both Patti and I (Pam), enjoy the many conversations we have with each of you at market. We thank you for your support and kindness, and wish each of you peace, love, prosperity, and happiness in the New Year. See you at market.

Kramer at market website

Please check out my website www.krameratmarket.com.
From there you can email me. You can also view and print the complete shopping list. The shopping list is a list of all the products you will find at market. I plan to add a shopping cart that will allow you to order on-line. The shopping cart will give you the option to have your order shipped or to pick up at market. The shopping cart is still a month or so away. I will make another post when the shopping cart is ready for your use. In addition, you can access my facebook page and my pinterest from my website. You can also access my facebook page from the link above.
Thank you for your support and for your purchases. I hope to see you at market.

Odd Market Days

Those market days right before a holiday are what I call “Odd Market Days”. Many of our regular shoppers don’t venture in on these odd days. They know the market mix will be out of the ordinary and the traffic count high. I always enjoy these days. They are an opportunity to meet new people; both locals who have a day off work and out-of-towners who are visiting for the first time or only come periodically when in town visiting friends and family.

The first timers are the best. They bring their cameras, taking pictures of the displays and market life. I enjoy their enthusiasm for what the market represents as well as what it has to offer. I often hear comments like, we don’t have anything like this where I live. And while Yorkers complain about the price of things we are often a bargain for those coming from up state New York or from the west coast.

The yearly repeat customers that show up on these days are happy to spout, “Remember me I was here last year”. These once a year shoppers are often ready to stock up on items they know won’t be available to them until their next trip back to PA.

The biggest business value from “Odd Market Days” is the opportunity to pick up new customers that will support you through out the year. These are those people that aren’t normally available to come to market on a Friday but find product and friendship that is worth seeking out through out the year. These people are one of the ways I grow my business.

So while some vendors don’t like these “Odd Market Days”; I see them as on opportunity to both grow my business and hear a few new stories. Recently, one of my yearly customer’s stocked up heavily on teas while stating, “You can’t buy teas where I live; the only beverages available are coffee and moonshine”.

I also love it when they buy your product because it has your name, city and state on it. These are souvenir gift and the purchasers of these gifts are proud to have found a local product to take home.  So, be it an “Odd Market Day” or just a regular Friday, “I look forward to seeing you at market!”

Each week at Market

Each week market brings new as well as repeat customers and interaction with market stand owners and market employees. Slowly, one week/one day at a time I follow their lives, their experiences and share in their gained knowledge. I generally wait on 40 to 60 customers a week and have conversation with another 20 or 30. I would think it fair to say I talk to 60 to 80 people in a market day. I met a young man recently that told me he had read that in a trip to the supermarket you have 3 to 5 personal encounters as opposed to a market shop where you can have 25 to 30. I spend very little time in supermarkets but I can attest to the market side of the equation. Each week I see both planned and chance meetings among friends and family. I witness hugs, laughter and even prayer amongst these chance meetings. Please come out and support the market it is a great tradition worth keeping. See you on Friday!

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