Those market days right before a holiday are what I call “Odd Market Days”. Many of our regular shoppers don’t venture in on these odd days. They know the market mix will be out of the ordinary and the traffic count high. I always enjoy these days. They are an opportunity to meet new people; both locals who have a day off work and out-of-towners who are visiting for the first time or only come periodically when in town visiting friends and family.
The first timers are the best. They bring their cameras, taking pictures of the displays and market life. I enjoy their enthusiasm for what the market represents as well as what it has to offer. I often hear comments like, we don’t have anything like this where I live. And while Yorkers complain about the price of things we are often a bargain for those coming from up state New York or from the west coast.
The yearly repeat customers that show up on these days are happy to spout, “Remember me I was here last year”. These once a year shoppers are often ready to stock up on items they know won’t be available to them until their next trip back to PA.
The biggest business value from “Odd Market Days” is the opportunity to pick up new customers that will support you through out the year. These are those people that aren’t normally available to come to market on a Friday but find product and friendship that is worth seeking out through out the year. These people are one of the ways I grow my business.
So while some vendors don’t like these “Odd Market Days”; I see them as on opportunity to both grow my business and hear a few new stories. Recently, one of my yearly customer’s stocked up heavily on teas while stating, “You can’t buy teas where I live; the only beverages available are coffee and moonshine”.
I also love it when they buy your product because it has your name, city and state on it. These are souvenir gift and the purchasers of these gifts are proud to have found a local product to take home. So, be it an “Odd Market Day” or just a regular Friday, “I look forward to seeing you at market!”